justebikesmidlands has reduced opening hours this month.

Privacy Policy

At Justebikesmidlands, we understand that your privacy is important. This policy details the personal data we collect from you, why we need it and what we do with it. It also explains the legal basis for our processing of your data.

What data do we collect?

Justebikesmidlands retains the name(s), physical and email address(es) and any phone numbers provided for delivery and billing when placing an order along with the products and services ordered and any notes or special instructions provided by the customer relating to the delivery.

We collect payment card details when you place an order but we do not store these. They are securely handed to our payment provider PayPal who process the payment on our behalf.

If you pay via PayPal checkout, PayPal will send us your billing and delivery address when they confirm payment.

If you contact us in relation to a customer service issue, we will retain whatever information you send to us including photographs in order to resolve your query. We do not use this information for any other purpose.

If you request that our sales team contact you, they will do so using either phone or email, depending on which methods you provide.

How do we use your data?

We use your personal data to enable us to complete our contractual obligations to you as a customer including delivery and after sales services.

We may contact you via email with offers if you allowed this on your order, it is in our interest to maintain a relationship with existing customers. You can opt out of this while you are placing an order or at any time after.

Who do we share data with?

Justebikesmidlands do not store your payment card details.

To complete a finance payment, we will securely transmit your full contact details and the value of your order to the finance provider, They will then securely send us the outcome of your application. The finance providers we work with are:

Snap Finance,

When we deliver your items using our in-house delivery service no data is shared,

When we use a 3rd party to deliver your items we will share your address, contact and order details with them. Usually this will be either Royal Mail, DHL, TNT or Fedex, although we may make use of other couriers as well.

When you contact us in relation to a customer service issue we may share the information you send us with a manufacturer in order to demonstrate a fault with a product and arrange a replacement or repair.


We use a technology called cookies on our website. These are used to operate specific features of the website, monitor site performance and usage, and measure the effectiveness of our online advertising.

Changes to our privacy policy

We keep our privacy policy under regular review and place any updates on this web page. This privacy policy was last updated on 25th November 2021.

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: info@justebikesmidlands.co.uk


261 Hinckley Road

Leicester LE3 0TH

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that our company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner's Office.

Further information available at: ico.org.uk